It’s always fun designing and printing for friends, and this project was one of my favorites of the past summer: a punch card for a seasonal popsicle stand on the west side of Olympia. Friends Jen and Kim make all-vegan frozen treats from locally-sourced fruits and vegetables (“whenever possible,” says the copy on the reverse of their card). Well I am an aspiring locovore, but I have to say their frozen bananas are the serious banana bomb and I don’t care HOW FAR the fair-trade chocolate and organic bananas had to travel to reach me.
Jen and Kim both work at the beloved Olympia Food Co-op, and they are a crazy dynamic duo of urban farming, tiny-house building, artistic creativity and popsicle invention. They are also my marathon training buddies. We’re doing the half.
The adorable little character illustrations were provided, and I worked-up a typographic and color treatment to try to partially reflect the high refreshment quotient of the product. We chose a crisp white paper stock so the colors would pop-sicle. It’s so nice not to print something that’s brown and green. I mean, in the Pacific Northwest we have NOTHING BUT brown and green and grey. Yet everyone wants brown and green and sometimes, yes, even grey cards. Come on, people. I still say that the Scandinavians have it right. Lots of light neutrals punctuated by bright color to combat the northern dim.